At this time of year, buyers travel from all over the country to get their hands on a particular seasonal plant that happens to grow very well here. Mistletoe is responsible for many a romantic Christmas moment. But how did we become the UK's capital for this festive foliage?
According to locals, it’s the county's many orchards that are the key to why we produce great mistletoe. The central location, with relatively cold winters and warm summers, make this an ideal area for growing apples. Wherever there are apple trees, the mistletoe plant also thrives.
Wendy Thompson, formerly of Natural England and now part of a local orchard conservation group, has described the region as a "Mistletoe hot spot".
"It doesn't grow all over the country," she explained. "Worcestershire is very well known for its mistletoe."
This may in part be also due to a species of bird known as the mistle thrush, who visits the orchards attracted by berries and spreading them over the land.
The plant is actually a parasite that grafts onto existing trees. Being evergreen, as it grows, the large balls can weight down the branches and cause them to break. The mistletoe is cut to help the trees.
"It stands out when all the autumn leaves have gone," said Wendy. "Then suddenly all these white berries appear in the orchards. Mistletoe has been part of our celebration for this time of year for a long time, but it was definitely popularised during Victorian times to decorate houses. It's tradition we continue today."
The landscape has been populated with small farms and homesteads for centuries and these all would have had small orchards. The scene of groups of people heading out in December was common.
The mistletoe cut in this area is known for its good quality, so it's really no surprise that there has been an established mistletoe auction in Tenbury Wells for many years. What's more, over the last few decades or so, its popularity has been growing.
Local Worcestershire mistletoe can find its way all over the country, with auctions attracting people from as far north as the Scottish counties, as well as all over the South of England.
But why is it associated with kissing?
The tradition of hanging mistletoe in the house goes back to the times of the ancient Druids. It is supposed to bring good luck to the household and wards off evil spirits. It was also used as a sign of love and friendship in Norse mythology, and that's where the custom of kissing under mistletoe comes from.
According to tradition, it’s bad luck to refuse a kiss beneath the mistletoe. After the kiss, the couple is to pluck one of the berries from the plant. Once all the berries are gone, the bough no longer has the power to command kisses. So if you hang a bough of mistletoe this year, make sure it has plenty of berries on it!